Adidas Originals announces partnership with Coinbase

Adidas Originals, a brand of the German sportswear clothing firm Adidas, has announced a partnership with the crypto exchange Coinbase.

“We partnered with @Coinbase. Probably nothing,” Adidas Originals wrote in a Wednesday tweet.  Coinbase affirmed the partnership with “gm @adidasoriginals. Welcome to the party, partner!”

Adidas Originals did not respond to a request for more information about the partnership. However, the brand showed interest in the metaverse in a tweet two days prior to the partnership announcement, suggesting, “adiVerse, anyone?"

THE SCOOP

Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

“It is a very positive development to see more companies enter the cryptoeconomy. We look forward to seeing all of the opportunities for brands in this growing space,” a Coinbase spokesperson told The Block. The firm did not provide more information about the partnership. 

One potential area of focus may be non-fungible tokens or NFTs, for which Coinbase is developing a dedicated service. Adidas announced the organization of an NFT drop with Jacksonville Jaguars quarterback Trevor Lawrence earlier this year.

Image credit: kit lau / Shutterstock.com

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.